Customer experience (CX) refers to the overall perception and feelings a customer develops through every interaction with a brand, from discovery and purchase to after-sales support. It encompasses all touchpoints, whether digital or physical, shaping how customers view and value a company.

Customer experience (CX) is not limited to service quality or product performance — it’s about the emotions and impressions created throughout the journey, shaping trust, satisfaction, and loyalty. Each interaction contributes to building trust, satisfaction, and loyalty, or conversely, to frustration and disengagement.

In a world where products become more alike, CX is what sets brands apart, turning interactions into lasting relationships with their audiences.​

Customer Experience (CX)

We map emotions
We increase engagement
We deliver impact

MEMORABLE
Customer Experience Package

Discover our range of CX services

In bundle or à la carte, tailored for your brand, business or non-profit

• CX vision and roadmap development

• Customer journey mapping and optimization

• Voice of the Customer (VoC) program design

• CX maturity assessment and benchmarking

• Experience innovation workshops

CX Strategy
& Consulting

CX Research
& Insights

• Customer satisfaction and sentiment analysis

• Persona development and segmentation

• Qualitative and quantitative research (surveys, focus groups)

• Competitive and market trend analysis

• Data-driven insights and behavioural analytics

CX Experience
design

CX Technology
& Implementation

• Digital experience optimization and platform enhancement

• CRM and CX platform integration (Salesforce, HubSpot)

• Chatbot/AI-driven support systems

• Customer feedback and analytics dashboards

• Automation of customer touchpoints

• Omnichannel experience design (digital, physical, hybrid)

• Event design (sales, conferences, galas, networking)

• Service blueprinting and process redesign

• Storytelling and experience visualization, UX/UI web design

• Accessibility/inclusivity design audits

• Brand experience consistency across channels

• Tone of voice/messaging frameworks

• Internal brand engagement/training

• Storytelling and emotional connection strategies

• Brand perception monitoring and reputation management

Brand & Communication
alignement

Employee Experience (EX)
Enablement

• Employee engagement and training programs

• CX culture transformation initiatives

• Design of employee experience enhancing tools

• Internal communication and feedback systems

• Service excellence and empathy training

Measurement & Continuous
Improvement

Non-profit CX
specialization

• Donor and volunteer journey mapping

• Community engagement, events, retention strategies

• Impact storytelling/transparency design

• Digital fundraising experience optimization

• Event experience design and engagement enhancement

• Performance metrics (Customer Satisfaction Score)

• Real-time feedback loops and dashboards

• Continuous improvement frameworks

• Post-implementation audits and optimization

• Customer feedback reviews and quick-win action plans